Where it started
The first versions of the site were on Wix, then Google Sites.
I wanted A Cut Above at the top of Google, and that meant leaving the template behind and building the site properly, in real code.
One page per service
The current site is built in Next.js with a Sanity CMS behind it.
Instead of one services page listing everything, each service a Guelph customer searches for gets its own page, eleven in all, from lawn mowing to weed control. Each page carries its own FAQ and service schema.
Pages that competed for the same search were merged with permanent redirects, so every search has one clear answer.
Guides written for Guelph
The blog started with 11 original Guelph guides in July 2026 and now has 21, including a watering guide that reflects Guelph's June 2026 outdoor water‑use bylaw update.
In August 2026, eleven thin guides were rewritten from a few hundred words to 630–900 words each.
The cleanup
An August 2026 technical pass moved about 24 hotlinked images onto the site itself, added a missing robots.txt file, and cut the homepage from 7.8 MB to 1.7 MB.
Where every build starts
The same structure, page for page, is what every FoundFirst site starts from.